Cameron is recognised as one of New Zealand’s leading designers. He has broad experience in corporate and brand identity development and management and packaging. He has contributed to the success of projects for clients such as Wellington Airport, Glasgow Prestwick Airport, Nestlé, Powerco, Te Papa, Industrial Research and Infratil.

As Creative Director he is responsible for
integrating the overall creative direction for clients
to ensure it contributes to achieving their business strategies. He was instrumental in developing an unique branding platform for Infratil for it’s Airport investments
in Wellington and Scotland.

More recently he was involved in redesigning the
New Zealand flag as part of a campaign to change the national flag. Cameron has been involved in the design community for 18 years and established
Cato Partners (NZ) Limited in 1996.